London, UK, 4th March 2022, ZEXPRWIRE, The fashion industry has been booming, thanks to the widespread prevalence of smartphones and social media. A few years back, if you wanted to be a part of the fashion industry, there was no other way than to go down the conventional route – you had to learn about stitching and tailoring firsthand. This meant spending months in a training centre working on old machines that were hard to learn and just as difficult to master. However, with the dawn of new-age technology, fashion design has changed drastically.
Fashion brands today are looking for creative individuals who not only understand the trends and tastes of the market but also know how to use a computer and smartphone to cater to the growing demand. With this spike in demand, the fashion company stocks have also risen. So if you are willing to invest in fashion stocks, this article will help you pick some stock that will prove to be a profitable investment in the long run.
FinancialCentre Broker Ben Caras says that investing in fashion stocks is a smart move. If you want to invest in the fashion industry and remain relevant, you need to keep abreast of new trends and developments that are taking place not just locally but globally as well.
To help you all with this, we have compiled a list of some popular brands that will prove to be invaluable to your investment portfolio.
1. VF Corporation (VFC)
You might not have heard of VFC, but the company has hundreds of stores all over the world. The company approached fashion design with a business mindset way back in 1899 when it was established as a small shoe company making work boots for American coal miners. It is said that its founder, Jan Caufield had come up with the idea of adding one more eyelet above the ankle to make it easier for miners to pull on their boots. This ultimately led to an increase in productivity, as they wouldn’t have to waste time tying their laces every day. The company has been striving from strength to strength ever since and currently stands as a billion-dollar business with many brands under its belt. This includes the likes of Vans, The North Face, and Nautica, to name a few.
2. Nike (NKE)
Nike was established in 1964 and is headquartered in Oregon, United States. This company offers a wide variety of products under the sports category that includes shoes, watches, equipment for outdoor activities, etc. The brand has a cult-like following globally with a fan base that includes both men and women from all age groups. It offers premium quality products, which is why it has been able to sustain its position. It is also known for hiring creative individuals who are not only good at what they do but also have innovative ideas that can help Nike retain its number 1 position in the market. Ben says that the stock is a good buy and will prove to be a profitable investment in the long run.
3. lululemon athletica inc. (lulu)
Founded in 1998, lululemon is an athletic apparel company that designs and markets technical athletic apparel for women and men. You will find this brand being used and recommended by fitness enthusiasts, athletes, celebrities, students, yoga teachers, etc. It has its headquarters in Vancouver, Canada, with more than one thousand retail stores all over the world. It provides well-designed trendy clothes that are not only comfortable but also functional at the same time. This is what has helped it in gaining an international market share in the past few years. With its focus on quality and people-first philosophy, lululemon continues to be a popular brand in the fashion industry.
4. Under Armour, Inc. (UA)
Established in 1996, Under Armour made a name for itself when it introduced sweat-proof T-shirts to athletes and sportsmen across the world. The company has been able to take its brand from strength to strength ever since and today enjoys an international market share of more than $4 billion. Its reach has transcended beyond the traditional markets into countries like Brazil, Mexico, etc. It also enjoys a number of high-profile endorsements from renowned celebrities, sportspersons, and Hollywood stars. Kevin Plank – its founder, is an inspiration to young entrepreneurs everywhere who love the idea of conquering the world market with sheer determination and commitment.
5. L Brands, Inc. (LB)
L Brands is an American retail corporation that owns several clothing, footwear, and accessory brands. This includes names like Victoria’s Secret, Pink, Bath & Body Works, etc. The company has been in business for more than 100 years now and currently has stores all over the world, including Australia, Mexico, Brazil, and many more. L Brands has managed to create a solid reputation for itself by offering high-quality products at competitive prices. It also provides its customers with the convenience of shopping from home as it sells through its online portals as well. This is another stock that seems to do even better in the future.
Disclaimer: Our content is intended to be used for informational purposes only. It is very important to do your own research before making any investment based on your own personal circumstances. You should take independent financial advice from a professional in connection with, or independently research and verify, any information that you find on this article and wish to rely upon, whether for the purpose of making an investment decision or otherwise.