Salima El Kasmi The Founder Of DEVERDA Announces Expansion Plans
Dubai, UAE, Oct 3rd, 2022, ZEXPRWIRE, After the successful launch of her brand in the USA, Salima El Kasmi the self-made entrepreneur and businesswoman has announced the expansion plans of her beauty brand DEVERDA
The brand that was established in the USA is now ready to explore new markets starting from Dubai, where key influencers of the region showed great deal of admiration to the product lines and uniqueness of the brand, and a greater deal of appreciation to the successful businesswoman who accepted the challenges of both economic and social environments that got affected by the global pandemic and financial losses, as the founder of DEVERDA that comes from a Moroccan origins had dug deep into forming a solid base of her success.
“I strongly believe that self-confidence, self-esteem, and financial independence are the keys of success, and I encourage women around the world to trust the process and believe in themselves in addition to choosing right people to work with for teamwork is the heart and soul for business to succeed” Salima said
She added “Passion opens the doors of great achievements, when I found what I am passionate about, I believed in it, and gave it all I can, and kept on testing my limits, until the brand has become a global one, and what started as a dream, turned to become a reality that kept everyone proud of”,
El Kasmi has become an inspiration among her peers, and in a short period she managed to grow her business not only by the diversity of product lines, but also by exploring new regions and markets, as the brand is now being sold among several countries, taking Dubai as a center to its operations in the GCC and MENA region which “has bigger challenges then the US market due to the various nationalities and mixed cultures that lives in this region which makes the marketing approach a challenging one” Salima explained
A key factor that makes the vision of Salima El Kasmi behind DEVERDA product lines is being inspired by mother earth; as the products were made to create a healthier and more natural beauty routine, where Argan and CBD oil forms the core ingredients inspired by Salima’s culture and background, as she was always proud to share “the story and beauty rituals of an ancient group of people who’ve been known for their mesmerizing natural beauty; I’m hoping to tell their Argan oil story.”
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