Sangjin T&B Expands Global Reach with New ‘BON SOJU’ and ‘One Night Soju’ Products

As the global recognition of K-Food continues to rise, South Korean startup Sangjin T&B Co., Ltd. has announced plans to expand its international presence, starting with the Asian market. The company will launch two new products, ‘BON SOJU’ and ‘One Night Soju,’ while actively seeking new local partners and expanding its distribution network globally.

Sangjin T&B, a South Korean company specializing in the production and export of alcoholic beverages and cosmetics, has previously made a successful debut with ‘One Night Soju’ in Vietnam. A representative of Sangjin T&B stated, “Our dream is to properly introduce soju, a quintessential Korean spirit, beyond Asia and to the entire world.

We aim to create a drink that people can enjoy regardless of nationality.”‘BON SOJU’ and ‘One Night Soju’ feature a unique twist: instead of using synthetic sweeteners commonly found in traditional soju, they use apple and pear concentrates. The product line includes the 16% Original flavor, as well as 23 varieties of 12% fruit-flavored soju, such as apple, peach, green grape, strawberry, blueberry, cherry, mango, and melon, allowing consumers to enjoy a range of flavors to suit their taste. The labels also feature the brand name written in Korean.

Notably, Sangjin T&B is a subsidiary of SANGJIN CHEMICAL INDUSTRY, a well-established chemical company founded in 1982 with over 40 years of experience. Sangjin T&B is known for its stringent management of all processes, from raw materials to production and shipment, with teams of experts overseeing the manufacture of cosmetics and soju.

The Sangjin T&B representative added, “‘BON SOJU’ and ‘One Night Soju’ have been launched with confidence, following a thorough market analysis and preparation process based on our extensive experience in the Asian market. We aim to continue the popular trend of K-Food globally. We will also work to identify new local partners in each country and pursue a mutually beneficial strategy to meticulously enter new markets, steadily increasing export volumes.”

Media Contact
Company Name: Sangjin
Contact Person: Brian Kim
Country: Korea
Website: https://www.onenightsoju.co.kr/