Editorial Guidelines

ZEX PR Wire’s editorial team reviews all press releases before it is distributed to ensure that the content is newsworthy and accurate in a PR format.

The guidelines that are written below help your PR get quick approval and distribution in our platform.

The press releases should have a clear and newsworthy angle and be free from spam, direct address and ads hype. It should incorporate the following features:

The news angles that have timely information about an organizational milestone like an award or anniversary, pro tip on a topic in the news, business expansion or recent event, new service, or products. The news announcement must be mentioned in the headline as not everything is newsworthy. Don’t try to qualify your press release for ads or post a general interest article or content that lacks news value.

Always write in the third person – don’t put “WE” or “I” unless you are using a direct quote. Consider the perspective of the reader and write to the point while being engaging. Avoid adjectives and sales-pitch language. Don’t put your own opinions while writing. Try to avoid jargon as not many understand it. Last but not the least, always proofread to avoid expensive errors.

For all press releases referencing criminal matters or legal actions, ZEX PR Wire will not publish or entertain these types of press releases.

Press Releases submitted to ZEX PR Wire should contain a valid email address and phone number in the contact information.

All network marketing companies with a major announcement or using a stock ticker symbol – ZEX PR Wire might require written authorization from an executive before a PR is approved for distribution. Independent representatives of network marketing companies must have consent from the executive.

ZEX PR Wire’s press releases should be between 250 and 2000 words. The length of the piece directly affects the distribution. Too short PR’s have trouble getting indexed in search engines.

The press releases should be free from grammatical and spelling errors. It should be written in proper English. If you are using jargon, ensure to include definitions for industry jargon for the layperson to understand.

Press releases you submit to ZEX PR Wire should not contain HTML tags, forced line breaks, or tables. Avoid writing the entire release in Capital letters.

Do check out a few tips for writing Press releases in the correct format here.

ZEX PR Wire demands a clear news source to be identified in the headline. The news source is the company or organization that is issuing the release. If your business, firm or agency is distributing on behalf of a client then the source would be the client’s organization or company’s name. It should be mentioned in what ways the organization or company related to the announcement.

It is recommended not to use the mail id within the PR’s body. If an email is included – our editorial team will change in the necessary format.

All the releases will be published subject to editorial approval. If none of the publications mentioned above picks up the story, then we will initiate the full refund from our end.
If the publication increases the charges, ZEX PR Wire will inform you in prior and we will ask for revised charges.
ZEX PR Wire disseminates the story to the media house but does not guarantee publishing the article on any publisher’s site as it is an internal editorial call of the respective publication.
Article publishing will take as per the TAT given.

Content which are not acceptable:

  • Gambling-related content
  • Sale of Alcohol (However CSR, personnel announcements or financial results, etc. from alcohol companies will be okay)
  • Adult content and/or any sexually explicit content
  • Reference to any legal cases or legal matters
  • Anything else that violates Indian laws

The content of the press release cannot be more than 600-650 words
For any PTI & ANI release, we only take a guarantee for backlink and article correction changes in the PTI & ANI only
Title is not more than 60 words. If we share a long title then it will take more time to get approval from the editorial team
After release no further changes will do in national publictions
For any dissemination done in Hindustan Times the story will be published as a brand story.
Maximum 1 image will be used for each release if we need to upload 2/3 images in a single release then it will need editorial approval and we can’t commit from our end.

ZEX PR Wire Does not Distribute:

If your PR is aimed at selling/marketing any product or service, then it is an ad, not a PR. A proper PR notifies the general public and media about a newsworthy piece. If the main document’s purpose is to sell without any news element, then publication will be denied.

ZEX PR Wire restricts content intended to harm or defame a person or group. It typically accepts PR related to public policy, politics, and other delicate matters. But, the opinions should be appropriately attributed and the PR should not contain excessive hyperbole or allegations.

Our integrity is of utmost importance, so ZEX PR Wire doesn’t accept sexually explicit products or materials. Releases should be free from references or links to profane language, illegal or sexual material. All the 18 years or older websites are considered as explicit.

Don’t get caught in content filters due to the density of high volume words/ phrases and prominence that are frequently found in non-newsworthy websites, unwanted mails, or spam and ads.

Limit the link count to 1 every 100 words. This policy is to protect the value of links in a PR within ZEX PR Wire’s network.

General articles, blogs, or open letters generally lack attribution and news value – they are not an acceptable PR format.

PRs can be about a group or person’s opinion on a topical subject, but it should be more than views or opinions. The opinions that are not attributed to any source are considered a flag that may deem the content as an opinion column or ad rather than PR.

Feature or news stories, editorials, opinion columns, articles, or images from other publications or sites, if they are copyrighted are not press releases.

All the users of ZEX PR Wire must submit only accurate information.

PR can only be distributed once via ZEX PR Wire. Besides, the majority of PR must have authentic content. Template content is not allowed. Using copyrighted content from other websites is a violation of ZEX PR Wire’s Terms of Service.

ZEX PR Wire only permits PR from law firms in which the firm is representing one of the parties. We don’t accept PR from third party firms regarding legal cases.

We don’t allow PR’s marketing websites that sell reports detailing forecasts, market trends, industry analysis, or market research.

ZEX PR Wire doesn’t distribute content intended to exact revenge or harm a person or group. It is defined as anything that is intended to: victimize or shame an individual or group, degrade, defame, defraud, stalk, maliciously affect a company, promote personal opinions attacking a group or individual, racism violence, bigotry, express hatred or incite.

We encourage our clients to use any ticker symbols they are authorized to use in the PR. But we need to receive exact authorization from the source company for each ticker symbol used.

ZEX PR Wire doesn’t publish releases that promote or link to fantasy sports or online gambling.

ZEX PR Wire doesn’t publish releases that promote or link to e-liquid, e-cigarette, or vapor.

ZEX PR Wire doesn’t publish PR’s that market to short term or unsecured loan services or link to payday.

ZEX PR Wire doesn’t accept PR from online pharmaceuticals or websites that sell drugs or prescriptions unless the PR or websites state a doctor’s prescription is required to buy.

We don’t allow any potentially hazardous or unsafe weight loss products or ingredients.

ZEX PR Wire doesn’t allow health supplement content irrespective of claims of legality.

ZEX PR Wire doesn’t permit press releases which encourage sexual enhancement products.

ZEX PR Wire doesn’t accept PR that publicizes money making online, get rich quick schemes or work from home programs.

ZEX PR Wire objects to PR that promote advice, reviews, recommendations, alerts, newsletters or story picks. Public trade companies might promote their news.

We don’t accept PR that contains links over optimization or keywords.

ZEX PR Wire doesn’t allow PR to link or market to Black Hat SEO services or tactics. These types of services comprise, but are not limited to paid social media followers, selling and buying, or keyword stuffing.

ZEX PR Wire doesn’t publish PR that encourages services to write dissertations, term papers, essays, or research papers for a fee.

ZEX PR Wire also reserves the right to remove press releases that contain unnatural inbound links via paid link schemes participation. From time-to-time, ZEX PR Wire will review releases submitted by clients to make sure they accommodate them with search engine guidelines.


ZEX PR Wire’s editorial staff review all press releases before they are distributed. The editors have the final word in determining whether the content is appropriate for distribution on ZEX PR Wire’s platform.

These guidelines mean ZEX PR Wire to add ZEX PR Wire’s Terms of Service that demands users to be responsible for the content and precision of all information submitted to us.

Submit your first press release today!