Adapting to the New Normal: The Impact of AI Technology on Traditional Business Models

Dubai, UAE, Feb 20, 2023, Sastanaqqam, a longtime collaboration between BoostyLab and the American agency reverbo, recently came to an abrupt end. This was due to the rapid advances in artificial intelligence services that have been offering more efficient and cost-effective copywriting solutions, making traditional business models increasingly unstable. As a result, companies like Sastanaqqam are forced to accept this new order. In today’s competitive market landscape, it seems that adapting to technological change is the only option.

The Emergence of Artificial Intelligence (AI) Services

The emergence of AI services has been nothing short of revolutionary. AI technologies are now able to write entire webpages or websites with just a few clicks in a fraction of the time it would take a human copywriter or editor. These automated solutions can automatically generate content based on user input and provide an array of writing options from which users can choose their preferred style and tone. Additionally, machine learning algorithms allow these services to get smarter over time as they gather data from user interactions and feedback. This has enabled them to produce increasingly accurate results with each iteration.

The Domino Effect of AI Adoption

As businesses begin to adopt these advanced AI solutions for their copywriting needs, traditional service models have come under pressure as costs become increasingly difficult to justify when compared with automated alternatives. This has had a domino effect on the industry as companies like Sastanaqqam are forced into drastic changes in order to remain competitive and remain profitable in their respective markets. Some companies have responded by shifting their focus towards higher-value aspects such as SEO optimization or creative branding while others have sought out partnerships with larger organizations who specialize in providing AI-driven copywriting services. Either way, it seems clear that this shift towards automation is here to stay and those who do not adapt will be left behind.


In today’s digital age, it is becoming increasingly clear that staying ahead of technological change is essential for any company who wishes to remain competitive in their respective markets. The example set by Sastanaqqam is indicative of this trend; businesses must embrace new technology if they wish to survive and thrive in the ever-evolving digital world we live in today. While some may find this change daunting, there are opportunities for those willing to take advantage of these advances—as long as they remain open-minded about what the future holds for them and their businesses. Moving forward into 2021, it will be interesting to see how other organizations respond to this shift towards automation and what impact it will have on traditional business models such as copywriting services moving forward into 2021.

About Sastanaqqam

Sastanaqqam is a project that launched as a result of NFTs going mainstream.

The project started when they explored how to switch from a traditional business model – in art and art collecting – to a decentralized one using blockchain technologies.

From this vision was born a range of projects to be developed around this, such as the Wallet, native token (Blue Token), Marketplace, NFT RentalPlace, Virtual Museum, Staking Platform, and P2E Games. In this article, we explore every aspect of that project in more details: showing you what you can experience and benefit from on the Sastanaqqam Platform.

Published On: February 20, 2023