Announcing the Release of a Groundbreaking Book: Mastering Commercial Innovation
An engaging tale of commercial innovation charting a course to sustainable profitability
Maryland, 19th December 2023, ZEX PR WIRE, INNOV2GRO, a platform dedicated to creating the next generation of innovative leaders, proudly announces the official release of Mastering Commercial Innovation by Dr. Behzad Mahdavi.
Dr. Mahdavi, Ph.D., MBA, is a strategic innovation-based growth business leader with more than 20 years of senior leadership experience. Mastering Commercial Innovation is his comprehensive practical guide to innovation as a driver of profitability and sustainable growth. But unlike most practical guides, it is presented as an entertaining novel and uses storytelling to guide readers toward success in today’s dynamic business landscape.
Mastering Commercial Innovation takes readers on an exciting journey alongside Kevin, a charismatic and diligent innovation consultant on a mission to help struggling businesses enhance their financial performance. Dr. Mahdavi draws on his extensive experience and professional expertise to explain the fundamental principles of successful commercial innovation, following Kevin as he works with colleagues and clients to enhance their innovation strategy and culture. The book uses fictionalized examples inspired by the reality of the problems faced by innovation leaders to provide a simple blueprint for any business organization to foster creativity and collaboration, build high-performance teams, and position innovation as a true catalyst for growth.
Dr. Mahdavi’s groundbreaking work has garnered appreciation from both industry luminaries and literary circles.
Barri Blauvelt, CEO of Innovara, a leading global healthcare business and management development firm, commends the author for skillfully narrating the complex and often tedious journey of bringing innovative ideas to fruition. Sharing her views, Blauvelt said, “This book will serve as an enjoyable read and reminder, especially for those ‘inno-preneurs,’ providing real-world learning about what you need to do to convert your brilliant ideas to reality.”
“It will also be an invaluable resource for those who teach business or offer consultation services,” she added.
Mastering Commercial Innovation caters to a diverse audience, including corporate executives, R&D leaders, investors, and anyone engaged in the innovation ecosystem. The book is an indispensable resource for MBA and engineering students, contributing to both their academic and professional growth.
About the Author
Dr. Behzad Mahdavi is the CEO of The TIM Company and Executive Chairman of the Board of Opencell Technologies. He is an esteemed business strategist, growth leader, and trusted advisor with a proven track record of helping companies achieve commercial growth and expand their market share through innovation. Dr. Mahdavi is not only committed to transforming business practices by using innovation as a growth engine but he is also dedicated to driving positive change beyond business. Mastering Commercial Innovation will contribute to the success of R&D and commercial profitability in any industry where innovation is essential for success.
Commitment to Positive Change
In addition to its positive impact on innovation leaders, Mastering Commercial Innovation will also achieve wider benefits to society: 25% of the book’s earnings will be dedicated to supporting two important causes: advocating for innovative therapies to accelerate life-saving cures and driving advancements in animal protection by supporting animal-free drug research alternatives.
About the Publisher
INNOV2GRO cultivates innovative leadership across industries by championing works and technologies that catalyze positive change and foster growth. The publication of Mastering Commercial Innovation by Dr. Behzad Mahdavi aligns with its mission to support groundbreaking ideas and solutions.
Where to Get the Book?
Mastering Commercial Innovation is now available for purchase on Amazon via INNOV2GRO’s official website. Get your copy now to begin your transformative journey to sustainable, profitable growth and success!
For more information or media inquiries, please contact INNOV2GRO at[email protected]
ZEX PR Wire offers massive Press Release, News, Authored Articles, Editorial services, geared at generating massive exposure for your unique project, business, or concept.
ZEX PR WIRE is a premium press release distribution provides end-to- end solutions to produce, optimize and target content and then distribute and measure results. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, ZEX PR WIRE serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and Asia-Pacific regions.
Disclaimer: ZEXPRWIRE is a newswire distribution network. Articles and other content published by ZEXPRWIRE are the legal responsibility of the author and ZEXPRWIRE accepts no liability for the content of such material. ZEXPRWIRE publishes content for informational purposes and makes no representations regarding, recommendation or invitation to engage in, any form of financial or investment activity, and does not endorse the content of any material published.
ZEX PR WIRE allows users to submit their press releases through our online platform. Once submitted, our team reviews the content for quality and relevance. Upon approval, the press release is distributed to our extensive network, including major news outlets, industry-specific publications, and online platforms.
You can streamline the distribution process while still benefiting from human oversight. This ensures that your press releases meet quality standards, increasing the likelihood of media coverage and enhancing your brand's visibility.
ZEX PR WIRE accepts a wide range of press releases, including product launches, company announcements, event promotions, new partnerships, industry insights, and more. However, we do not accept press releases containing offensive or illegal content. For more information on this please visit https://zexprwire.com/editorial-guidelines/
Pricing for using ZEX PR WIRE varies depending on the distribution package you choose. We offer different plans to suit various needs and budgets. For detailed pricing information, please visit https://pr.zexprwire.com/pricing
You can view the total number of site submissions, status for each submission (live/pending), hyperlinks for each live PR, details pertaining to your package and number of press releases remaining, and view count for each live PR through third-party tracker integrations. (You may change the content according to what we provide in analytics).
ZEX PR Wire operates between 10AM to 7PM IST. During these hours, press releases may be distributed immediately after editorial approval of the press release. Otherwise, it will be published the next day. Additionally, several publications might require more than one day to be completed.
It generally takes 24- 72 hrs to publish the press release and generate the report
Yes, ZEX PR WIRE allows you to schedule the distribution of your press release for a specific date and time. This feature enables you to plan your PR campaigns strategically and ensure that your news reaches the right audience at the right time.
If you have any further questions or need assistance, you can reach out to our customer support team through direct Whatsapp ,chat on the web or can write to us at [email protected]. We are available to help you with any queries or concerns you may have.