It’s official! 2020 marks the beginning of a new era for the previously known Realtors® of the Palm Beaches and Greater Fort Lauderdale. The National Association of Realtors® has granted the local powerhouse a punchy, new name to connect 34,000 professionals across 130 miles of Florida’s coastline. With the launch of a new brand and website, Broward, Palm Beaches & St. Lucie Realtors® is paving the way for an exciting, new chapter in their association’s history.

The Board of Directors and in-house staff played key roles in the development of the new identity, blending creative concepts from the previous brands, as well as the REALTOR® brand. ‘REALTORS®’ is big and bold in the nationally recognized industry blue as a promise to uphold the REALTOR® Code of Ethics and Standards of Practice. ‘BROWARD, PALM BEACHES & ST. LUCIE’ joins their former association names and simplifies their service areas for consumers. Finally, white palm trees nestled against a teal backdrop complete the iconic approach to Florida’s subtropical lifestyle.

“Our Association is in an advantageous position because of the vision and dedication of our volunteer leaders and staff professionals. This new branding is the culmination of years of hard work and now truly represents all the members of our incredible, reimagined Association. The brand roll-out is expected to be completed by mid-year, and all within the industry and beyond will easily recognize who we ‘R’,” said, President Jarrod Lowe.

Third, in the nation, the Association is the consolidation of many local boards, a growing movement in the industry to equip Realtors® with a stronger market presence and powerful advocacy. The brand slogan ‘Better Together’ unites their mega membership and is the sentiment towards their recent alliances; the merging of Realtors® Association of the Palm Beaches, Realtors® Association of St. Lucie, Greater Fort Lauderdale Realtors®, and South Broward Board of Realtors® over a mere seven years.

“Our new brand showcases our journey to the third-largest local Realtor® association in the nation and the evolution of our hyper-local Realtor® communities. I am excited to introduce a new logo and a new website,, that honors our expanded membership and the vibrancy of the areas we serve,” said CEO Dionna Hall.

As they look to the future, customer service remains the top priority for this member-centric association. From innovative events and endless education to eighty staff professionals and eight office locations, they are more than your typical board. Broward, Palm Beaches & St. Lucie Realtors® has become the association of attraction, and their subsidiary, BeachesMLS, is the next entity to emerge with a new look. As one of the largest MLSs in the country with over 36,000 subscribers, BeachesMLS is already shaping Southeast Florida with $28 billion in robust listing data, and their future rebrand will reflect its powerful presence.

Broward, Palm Beaches & St. Lucie Realtors® is the 3rd largest local Realtor® association in the nation, representing 34,000 Realtors®, 36,000 MLS subscribers, and five regional boards across South Florida & the Treasure Coast. Media Questions? Ryan Teason 561-727-2789 | [email protected]