Spain, November 18, 2020, ZEXPRWIRE, Everything changed with the arrival of COVID-19. Your communication with the consumer must be very well calculated, I imagine you are asking yourself the following:
How should your brand evolve? What changes should we make? What is the most appropriate communication strategy?
We believe that this is a really important moment for you. A brand is the face of a company and must be an active participant in society.
These are difficult times which present new challenges. Today we need to look for different ways to reach our customers. It is imperative that we find ways to communicate in a smart way during this crisis.
Listen to your customers and what they are saying.
What do they think about the situation, how is it affecting them, and what is the vibe your brand is giving to the consumer at the moment? The situation may have changed a lot; your brand may have become essential or lost value. In addition to listening directly to the customer through your company’s communication channels and social media, it is very important to monitor the social conversation.
Analyze all ongoing campaigns.
What are you communicating? Is it appropriate?
Your brand has to be in tune with the conversation and the feeling of the moment. So, before approving an action or communication, let’s ask ourselves these questions: Is it appropriate to communicate this now? Does it agree with the general feeling of your consumer? Create empathy and try to understand them by putting yourself in their position.
IT’S TIME TO ACT!
In addition to the obvious adjustments that help digitize your business, (websites, applications, social networks, among others), to adapt your product to the new environment, to work productively and as a partner with your agency and suppliers.
What will your brand do to let your relationship with your audience evolve?
This is the time to BE, as well as to sound. Brands must have the right behavior, as well as the right tone. You know that your customers will punish you if your actions, promotions or communications seem opportunistic or insensitive.
Digital content is multiplying in a pleasant way and HERE, EVERYTHING GOES: entertaining, making people laugh, helping mental health, providing a tool, relieving a fixed cost or releasing a service.
If your company does not have a purpose with social impact, this is probably the time to help.
What you do for a struggling customer today, will be remembered and also, what you don’t do.
Show, without upselling. A responsible company today must be clearer than ever about the actions it takes and communicates.
By Astrid Rodriguez