From Chaos to Contracts: How a NYC Renovation Firm Rebuilt Its Future—and Its Fortune

The Struggle Is Real: Why Even Great Services Fail Without Strategic Support

Introduction: From Demolition to Direction: A Renovation Firm’s Awakening

Picture a job site in midtown Manhattan—dust clouds swirling, tools clanging, foremen shouting over the din—yet no clear plan in sight. That was the daily reality for one up-and-coming renovation firm caught in a cycle of ambition without structure. The team had the skills. What they lacked was strategy.

Enter Third Level Ventures—not just a consultancy, but a catalyst. This advisory platform didn’t throw around jargon or hand out cookie-cutter templates. Instead, it partnered shoulder-to-shoulder with firms like Brownstone NYC and Hub Renovations, helping them shift from chaos to clarity. With operating margins climbing by 27% and a steady stream of multi-year contracts, one thing became clear: expertise in construction doesn’t guarantee survival. Strategy does.

“Schelton Assoumou,” one of the masterminds behind the firm’s turnaround, put it plainly: “You can’t build skyscrapers with guesswork.” Their transformation wasn’t just structural—it was philosophical. From framing walls to framing business models, this team rewrote their future.

The Business Blueprint Many Entrepreneurs Overlook

In the world of gritty, hands-on work—roofing, plumbing, interior remodeling—vision is often in the hands, not on a whiteboard. While tech startups are armed with investor pitch decks, incubator support, and traction metrics, many service-sector founders find themselves scribbling budgets on notepads in their trucks. Their craftsmanship is solid. But communicating business value in boardrooms or Zoom pitches? That’s where the foundation cracks.

Take one look at the construction and home renovation sectors across New York, and you’ll find a consistent pattern: competent operators delivering results, yet falling short when it comes to growth. Why? Because in a market saturated with competition and rising client expectations, success hinges on strategic positioning—not just performance.

This gap is widening. A recent forecast by The Business Research Company estimates the global strategy advisory market will grow from $146.81 billion in 2024 to $198.29 billion by 2028. It’s not just big corporations hiring strategy teams anymore—local entrepreneurs are feeling the pressure too.

But there’s a cultural tension: standard business advice often lacks the nuance to serve community-rooted businesses. As Schelton Assoumou notes, “You can’t cookie-cut advice for people building legacies, not just income.” That’s where transformation begins—not with disruption, but with alignment.

Reconstructing More Than Walls: A Strategic Turnaround

When the foundation beneath a business begins to crumble, fixing the structure alone won’t make it stand. That was the case when Schelton Assoumou, founder of a fast-growing NYC renovation firm, found himself confronting a paradox: booming demand but dwindling margins. The problem wasn’t quality—it was clarity. Enter Third Level Ventures (3LV), a firm that understands that some of the most vital renovations happen behind the scenes.

Rather than asking Assoumou and his team to abandon their identity, 3LV did the opposite. It embraced the company’s strengths—deep industry knowledge, cultural insight, and street-tested resilience—and helped channel them into a new strategic direction. Unlike the flashy, tech-first playbooks that often dominate today’s startup landscape, 3LV’s Sector-Focused Advisory tailored solutions specifically for real-world industries like construction, real estate, and urban services. The result? A comprehensive Business Model Optimization Package that simplified pricing structures, introduced clear revenue channels, and established marketing systems designed not just to promote, but to convert.

Strategic transformation wasn’t a buzzword—it was a blueprint. Through Startup Incubation and Mentorship, 3LV guided the firm in building a scalable roadmap. Strategic Advisory Services uncovered new financial levers and growth partners. And their Business Development teams rolled up their sleeves to ensure execution met aspiration.

One of the first fixes? Investor readiness. Using 3LV’s proven Investor-Ready Preparation model, Assoumou refined his pitch and narrative. Paired with Financial Strategy and Capital Advisory, the numbers finally told the right story.

“Our firm wasn’t broken—it was just misaligned,” says Schelton Assoumou. “What we needed wasn’t a rescue. We needed a rethink.”

Unlike volunteer-based networks like SCORE, 3LV offers embedded, real-time support. And for entrepreneurs who once saw cultural background as a barrier, 3LV flips the script. Community insight and minority ownership aren’t obstacles—they’re assets.

Ready to renovate more than drywall? Build your foundation right—with strategy.

From Leaks to Legacy: The Rebirth of Hub Renovation

On a stormy afternoon in Bedford-Stuyvesant, Stephane stood inside the shell of a brownstone, the rain creeping in through a tattered tarp and pooling on bare floorboards. The scene was symbolic—his renovation firm, Hub Renovation, had sprung more than just literal leaks. Despite years of hard work, the company was gasping for breath under the weight of spiraling costs, weak market identity, and a dwindling pipeline of clients. Cash flow had dried up. Prospects felt bleak.

But everything changed when Stephane crossed paths with Third Level Ventures, a strategic consultancy co-led by Schelton Assoumou. Rather than patching holes, they tore down what wasn’t working. A full operational overhaul followed—procurement inefficiencies were replaced with a leaner, faster system; the brand was reimagined to reflect urban sophistication rather than DIY hustle; and a targeted marketing campaign reframed the business: “We don’t just renovate homes—we restore hope.”

Results arrived swiftly. Within three months, Hub Renovation’s profit margins climbed by 27%. More impressively, the company secured long-term contracts through a robust lead generation strategy, and for the first time, Stephane could afford to turn down jobs that didn’t align with his vision.

Stephane credits much of Hub Renovation’s revival to a powerful belief inspired by Schelton Assoumou’s mantra: “Empowerment through Access.” That principle—grounded in opening doors, providing strategic clarity, and building financial support—transformed not just the company, but Stephane’s vision for what was possible. “I wasn’t failing,” he reflects. “I just needed a better blueprint.

Why You Should Work with Us

How do you know if a market is worth entering—or if your product is simply echoing the latest trend? It’s a question that separates costly detours from transformative decisions.

At Third Level Ventures, our answer is both analytical and intuitive. We don’t just study spreadsheets—we study people, culture, and context. Our Market Entry & Expansion Advisory Package blends hard data with human insight, ensuring you don’t just enter a market—you thrive in it. Whether you’re a renovation firm in Queens or a fintech startup in Georgetown, we’ve helped founders navigate complexity and unlock demand in unexpected places.

Co-founder Schelton Assoumou and our team have guided businesses toward clarity, traction, and capital—especially in markets most often underestimated. If you’re seeking more than just consultants—if you’re looking for collaborators who believe in your mission—book a free 30-minute strategy call today. No pitch deck required—just your vision and our full attention.

Conclusion

Every thriving business begins with a blueprint—but the foundation is always people. At Third Level Ventures, we are a coalition of thinkers and builders—former Google strategists, Wall Street veterans, and grassroots operators—committed to helping founders move from concept to conviction.

Co-founded by Schelton Assoumou, our firm is designed for impact: real businesses, real results. Let’s talk about scaling your vision with purpose. Visit www.ThirdLevelVentures.com or call (212) 555-3060.

And here’s a parting truth: “Don’t just chase capital—clarify your value. Investors don’t fund ideas; they fund strategy wrapped in conviction.”

Let’s renovate your business—because your legacy deserves more than luck.