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Press Release



updated: Apr 21, 2020 20:32 EDT


Based in sunny Southern California, Giovanni is a family-owned company that has been giving back to the community since 1979. Giovanni has donated more than $300,000 to local charities such as the Dream Center, the Los Angeles Mission and the Union Rescue Mission this year alone and hopes other companies will do likewise.

“As a family, we’ve tried to give back to our community throughout the years and we would encourage others in our industry to do the same,” says G. James Guidotti, the president and CEO of Giovanni. This year, the company is also busy launching new products that continue to Bridge the Gap between Natural and Salon-Quality. The new Hemp Hydrating Hair Care Collection launches in May on the Giovanni website, www.giovannicosmetics.com, and will be available nationally in retailers this fall.

Hemp Hydrating Hair Care

After years of research, Giovanni has combined the rich botanical extract of Hemp Seed Oil into a proprietary blend, delivering a Salon-Quality formula that helps revitalize and strengthen tresses while calming and soothing the scalp. This Vegan-Friendly Complex harnesses the natural benefits of Aloe Vera, Frankincense, Tumeric, Sage, Hops and Chamomile into an intensely moisturizing compound rich with vitamins and nutrients to leave hair looking and feeling … euphoric.

Hemp Seed Oil

Hemp Seed Oil is harvested by cold-pressing hemp seeds and has unique properties that make it ideal for balancing natural oil production while providing ultimate hydration. This powerful ingredient packed full of Essential Fatty Acids (Omega-3 and Omega-6) is also known to help reduce inflammation and promote skin health.

Giovanni’s Hemp Hydrating Hair Care Collection features seven unique products that harness the benefits of Hemp Seed Oil to help strengthen and protect hair from damage and pollutants, while Aloe helps restore hair’s elasticity and promotes a healthy, beautiful shine.

Seven products for beautiful tresses:

  • Hemp Hydrating Shampoo (13.5oz) $12.99
  • Hemp Hydrating Conditioner (13.5oz) $12.99
  • Hemp Hydrating Leave-In Conditioning & Styling Elixir (4oz) $9.99
  • Hemp Hydrating Hair Serum (2.75oz) $9.99
  • Hemp Hydrating Hair Shine Spray (4.3oz) $9.99
  • Hemp Hydrating & Deep Conditioning Hair Mask (5oz) $9.99
  • Hemp Hydrating & Deep Conditioning Hair Mask (1.75oz Packet) $3.99

Giovanni has been bridging the gap between Natural and Salon-Quality since 1979. It was the first full-range salon-inspired hair care brand in natural product stores and today is the #1 selling hair care brand in the United States natural products industry.* The company was founded by Arthur Guidotti, who had a vision and a love for all things hair. He was later succeeded by his son, who was the one to inject style into natural products. His vision was to create his own fashion-forward company to meet the needs of the natural consumer.

Giovanni products are sulfate-free, paraben-free, cruelty-free, Leaping Bunny certified, and made in the USA.

For more information, please visit www.giovannicosmetics.com or contact [email protected]

*SPINs Total US Natural Channel, 52 weeks ending 2/23/20.

Source: Giovanni