Kosha: Empowering Indian Globetrotters with Purpose-Built Apparel
Mumbai, India, 27th July 2023, ZEX PR WIRE, Kosha, a distinguished third-generation business established in 1947, announces its commitment to cater to the growing population of Indian students and travellers seeking global experiences. With recent developments such as France’s adoption of UPI payments and favourable changes in visa rules by the USA for Indians, Kosha’s innovative line of products is set to make international journeys seamless and comfortable.
France’s implementation of UPI payments has opened new doors for Indian travellers, offering them the ease of secure and efficient transactions. Union Minister Ashwini Vaishnaw shared that India has entered into MoUs with 13 countries to adopt the UPI interface for digital payments, simplifying financial transactions for Indian students studying abroad.
“With the world becoming increasingly connected, India is emerging as an export house of talent. More and more individuals from the middle class are embracing the prospect of studying overseas and becoming global citizens,” says Yuktie Jhangiani, the third generation to take Kosha forward. “Our goal at Kosha is to support these aspiring global citizens by providing them with purpose-built apparel designed for their diverse needs.”
Recent changes in visa rules for Indians in the USA have made it easier for students to pursue education in the United States. According to the Economic Times, there has been a remarkable 25% increase in Indian students enrolling in American universities since the revised regulations were implemented last year. This encouraging shift in visa rules is motivating more Indians to consider the USA as their preferred destination for higher education.
According to recent migration statistics, the number of Indians moving to countries like Canada and the UK has witnessed a significant surge. Y-Axis reports that the number of Indians migrating to Canada has tripled since 2020, inching towards the two-million mark. Similarly, migration to the UK has reached record highs, with Indians constituting a substantial portion of the influx, reports Business Standard.
As the demand for winter wear continues to surge, an interesting trend has emerged. Shopping for winter wear is no longer confined to just the winter months. With kids going abroad to study, parents are also travelling to various countries to help them settle in, attending graduation ceremonies, and celebrating achievements. This has led to a significant demographic for winter wear demand, ranging from 18 to 55 years, encompassing countries like the USA, Canada, the UK, and others with colder climates.
Kosha recognizes the unique challenges faced by Indians living abroad or planning to do so. To address their specific requirements, the brand offers a comprehensive suite of products, ranging from lightweight outerwear to temperature-regulating thermal wear, warm winter accessories, and airport-friendly layers. These thoughtfully designed garments ensure comfort and adaptability, making every journey an enjoyable experience.
Yuktie herself, epitomizes the spirit of a global citizen, seamlessly navigating her responsibilities between Bombay and Dubai. Fueled by her own experiences and aspirations, she envisions a digital store that caters to global citizens from every pincode in India, making Kosha’s exceptional products accessible to all.
Kosha’s commitment to innovation, quality, and customer satisfaction has made it a trusted partner for countless Indian travellers and students. With the rapid evolution of global mobility, Kosha looks forward to empowering Indian global citizens, ensuring they travel with confidence, style and comfort.
For more information on Kosha and its range of purpose-built apparel, please visit [www.kosha.co]
Kosha is a third-generation business founded in 1947, driven by a passion for crafting purpose-built apparel for Indian globetrotters. With a focus on innovation, quality, and comfort, Kosha’s products cater to the unique needs of individuals living abroad or planning to study overseas. Through its digital store, Kosha aims to serve global citizens from every corner of India, making their journeys seamless and memorable.
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