Populum, a Phoenix-based online CBD brand, announced its Cold Therapy Hemp Rub is now vegan and paraben-free. By using more plant-based and consumer-conscious ingredients in their skincare products, Populum is advancing its mission of being the pioneer of transparency in the CBD marketplace. The new Cold Therapy Hemp Rub is made of plant-based ingredients, such as chamomile, arnica, and aloe, in addition to hemp extracts. The rub is one of Populum’s most popular products and is used to provide relief for muscles and joints.

“Populum is for the people and our community,” said Gunhee Park, Populum’s founder. “We love hearing from our customers so that we know that we’re creating products that they want. When we received feedback to remove animal-based ingredients and parabens, we took heed. We made that change as well as other improvements in our formulation of our Cold Therapy Hemp Rub to make sure our customers are getting the cleanest, most effective topical CBD product on the market.”

When making the change, ensuring effectiveness and absorption of the cold rub was a top priority. Populum went through several new product iterations and many rounds of internal testing to ensure efficacy. Based on the trials, the absorption rate of the latest formulation remains consistent with the original. For customers who love the original Cold Therapy Hemp Rub, the new product offers the same cooling relief, while now being vegan and paraben-free.

“I am a long-time Cold Therapy Hemp Rub customer, and I was so excited to try the new formulation,” said Populum customer, Elliot K. “I didn’t think it could get any better, but it did. The rub has the same effect on my muscles, less the parabens!”

Why did Populum make their skincare line vegan?

As Populum continues to expand, they are dedicated to creating all-natural skincare products with simple and clean ingredients. The new vegan Cold Therapy Hemp Rub is made with ingredients such as aloe, full-spectrum hemp extract, chamomile, and arnica.

“It’s important for Populum to continue to adapt to the demands of our customers,” said Park. “As we grow, we want to ensure we’re using sustainable ingredients that are safe and effective.”

“This move made sense for Populum as a company, and for me on a more personal level,” Park continued. “When I first started Populum, I told my friends, ‘my mom takes Populum.’ This reinforced that our products were safe, and I felt comfortable with even my own mother taking CBD.”

This past year, Park and his wife decided to eliminate meat from their diet, for animal advocacy, and to be more conscious of what they eat. “This was also a personal commitment to make our

CBD available for everyone, and especially for those that are mindful of plant-based ingredients,” said Park.

How is Populum applying this philosophy to its entire skincare line?

Populum’s number one priority is to create clean and natural products. Populum believes, just like things you put into your body, it’s essential to know the ingredients you’re putting on your skin. Despite the lack of regulation in the cosmetic and CBD industries in the U.S., Populum conducts comprehensive testing to ensure the safety and quality of our CBD skincare products.

In January 2020, Populum expanded their skincare line by releasing a Lavender + CBD Face Oil. Their goal was to create a simple, yet powerful face oil that would complement the use of the Cold Therapy Hemp Rub. The face oil only has four natural ingredients: non-GMO hemp oil, lavender oil, hemp seed oil, and grapeseed oil. That’s it—nothing else.

How does Populum ensure the safety of its products?

Third-party lab testing is the thing that separates the good from the bad when it comes to CBD skincare products. “Third-party lab testing” means that a CBD company sends a product to an independent company to test for things that should be in the product, as well as things that should not be in the product.

Populum’s third-party lab tests for more than 80 total harmful compounds. The test results for the Cold Therapy Hemp Rub show there are no traces of:

• Pesticides
• Microbials
• Residual Solvents (Propane, Isobutane, Chloroform, )
• Mycotoxins
• Heavy Metals
• Fragrance

The third-party lab results also certify the:

• Cannabinoid concentration (i.e. CBD)
• Terpene concentration

Populum also takes things a step farther to make it easy for their customers by providing a “customer-friendly” lab report with an easy to decipher key on their website. Customers have access to the full third-party lab results through a QR code on the report they receive in each shipment. In accordance with their focus on transparency, Populum also publishes the ingredient label on their website.

The new Cold Therapy Hemp Rub is available for sale on the company’s website. They’re currently offering a 20% discount on all CBD subscriptions and free shipping.

ABOUT POPULUM

Mindfully developed for conscious consumers, Populum uses a proprietary formulation of rich full-spectrum extracts to deliver the most effective CBD products on the market. All products are backed by their industry-leading 100% guarantee and are triple-tested for quality & purity. Learn more at populum.com.