Beaconsfield Bucks, UK, 28th October 2022, ZEXPRWIRE, UK SEO company SEOBuckinghamshire has grown substantially in the last 3 months and is changing the Irish SEO game in Ireland with its forward-thinking marketing knowledge.
This is an SEO company in Ireland with some serious firepower and as they grow is seeing the same issues time and time again with business’s SEO. So, Cormac Reynolds, the MD of the company has provided some tips below all businesses can implement.
In this modern age, businesses have stiffer competition than ever. Given we live in a dog-eat-dog world, it is imperative for businesses, particularly the small ones to have an edge over the competition. But how do you achieve that? Well, fortunately, innovation online has opened up opportunities like search engine marketing, which has helped numerous companies raise their brand awareness and make more sales.
If you are yet to integrate SEO in your marketing campaign, you are losing business to your competitors. It’s high time you focused on SEO. Outdo your local competition with these tips:
Claim Your Business Listings
Given the many companies out there, chances are a listing for your company will be created and ultimately, duplicate listings. It is imperative to claim all listings under your company name, get rid of any duplicates, and make sure that the remaining listings are precise and up to date.
It might seem overwhelming to find all these listings at first, but there are numerous tools out there, including Moz Local that can help you locate all listings associated with your company. All you have to do is enter your business name, pick from the results and the platform will return all the complete, incomplete, duplicate and inconsistent listings associated with your business.
Improve NAP Consistency
For Google, and other search engines to give the right results to potential clients, your company name, address as well as phone number all need to be consistent. Keep in mind that this is not just about writing your business name and address. If your business name includes Inc., Co., or LLC, it needs to be included. Ideally, pay attention to how street, road, avenue, and suite numbers are written. Ensure you are consistent wherever you post this information. For example, we use:
Dean Wood Road
Tip: You can also ensure this consistency by updating these details with the Moz Local app.
Add Location Pages to Your Site
Google, Bing, etc. will crawl your website to find the most relevant results for user queries. With a specific landing page for each of your business locations, Google can easily find your listing and deliver the right location to the user.
Again, ensure you include suite numbers and decide whether you want the road, avenue, and street names abbreviated or written in full. How this information is relayed on these pages determines how you’ll be updating your information on other platforms. So, bear this in mind.
Update all Things GMB
Almost everyone nowadays relies on the internet for information not just about products and services, but correct information about businesses. As such, it’s important that your SEO accommodates easy and quick access to this information.
By logging into your GMB or Google My Business account, you can ensure that your name, phone number and address are all correct. It’s also important to include a brief, but informative description of your company, a link to your site as well as the hours of operation. Make the listing appealing by making the logo an avatar or profile picture. Also, update your product, exterior, and interior photos and ensure they are high-quality. The last thing you want is to seem unprofessional.
Reviews are essential when it comes to running a business, online or not. They are a primary ranking factor when it comes to local SEO. Reviews also allow your business list to stand out on the search engines. If you are able to entice your clients to leave a review on Google regarding your products or services, it will go a long way in establishing you as trustworthy and reliable.
Reviews not only help your site rank better but also take up more space on the search engine results page. Ultimately, this entices users to click on your link and learn more about what you have to offer.
Another benefit of reviews is social proof like Facebook and Twitter. People tend to be more interested in a business if others have left positive reviews about it. At the end of the day, getting reviews will help you rank better.