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updated: May 27, 2020 17:53 CDT
May 27, 2020 (Newswire.com) –
seoClarity, the SEO platform for enterprises looking to structure, simplify and scale their SEO, is proud to release its latest innovation, a brand new way to track rankings known as Visibility Share™. A true replacement for rank position, Visibility Share allows users to measure their actual pixel depth as humans see it to understand their true visibility in the SERPs for any keyword, under any domain or against any competitor.
“Traditional ranking reports have evolved very little whereas the SERPs themselves have changed significantly in the last decade,” said Mitul Gandhi, Chief Product Architect and co-founder of seoClarity. “Sure, they’ve served us well for many years, but ranking as we’ve known it is no longer sufficient in today’s search landscape. The fact of the matter is: traditional ranking positions don’t paint the complete picture to correlate traffic to your site.”
While other ranking tools capture position on a page, Visibility Share measures every single element that appears on the SERP. As the only metric in the industry that allows users to seamlessly replace Share of Voice, Visibility Share’s Share of Visibility metric lets users measure true performance across their keyword landscape as well as with their competition.
It works by measuring the actual pixels occupied by every feature and organic listing on the SERP and provides users with the true visibility of a domain for a query. Unlike traditional rank reporting that can only understand less than a dozen Google features such as Images, Videos, and News, Visibility Share recognizes over 810 unique features and counting.
“Enterprise brands need a new way to report and measure the impact of rankings,” said Gandhi. “It’s not enough to know simple rank positions anymore. SEOs and marketers need to understand their share of visibility relative to everything in the SERPs.”
Visibility Share is made possible by over a half-decade of research and investments by seoClarity in helping enterprises make SEO more predictive through the use of data and insights. Built on top of seoClarity’s groundbreaking ClarityGrid™ architecture, Visibility Share brings unprecedented speed and scalability for companies managing anywhere from 10,000 to 10 million keywords in their portfolio.
Clients of seoClarity can sign up for access to Visibility Share and leverage such capabilities as weighted pixel average rank, page fold visibility for desktop and mobile, and unlimited competitor comparisons to analyze ranking performance by visibility instead of position on the SERP.
Launched in beta a year ago due to client demand, seoClarity is excited to officially launch this new way to visually track rankings.