T-series and Hefty Entertainment, The Hungama Digital Media entity set to launch NFTs
JERSEY CITY, NEW JERSEY,26 January 2022, ZEXPRWIRE, T-Series, Asia’s largest music label, publisher and India’s largest film studio announced its foray into Non-Fungible Tokens (NFTs) in association with HEFTY Entertainment a division of Hungama, one of the largest digital media entertainment companies in South Asia, with 90 Million+ monthly active users(MAUs) across music, gaming & video joins hands with T-Series which has the world’s largest subscriber base on YouTube with a total subscriber base of over 395 Million users with an equally large community of 75 Million followers on social media across Facebook, Instagram & Twitter.
This industry-first foray for the global digital entertainment industry will witness the two leaders raise the bar of entertainment creation and consumption via Hefty Entertainment – A Web 3.0 initiative by Hungama. This has been done in partnership with Polygon Studios, the NFT and gaming arm of Polygon focused on growing the NFT industry involved in sectors such as fashion, art, music, media and entertainment, and gaming. Polygon is – the leading platform for Ethereum scaling and infrastructure development.
This strategic partnership between the two companies is built on a long-standing 20-year association between T-Series and Hungama. Joining forces to create the next big digital revolution, T-Series and Hungama shall leverage their extensive global distribution network and an enviable library spanning two lakh songs and 65,000 music videos and 150+ films across Indian languages.
Hefty Metaverse will be built with the vision of fostering an ecosystem that helps to collaborate, interact and engage with flourishing web 3.0 communities that transitions consumers into the metaverse. This will see Hungama create NFTs, rare collectibles and ‘money can’t buy experiences’ and unlocking special moments from T-Series’ vast catalogue of new and existing content.
Sharing his thoughts about the association, Bhushan Kumar, Chairman & Managing Director – T-Series commented, “We’re delighted to extend our alliance with Hungama, spanning two decades, and enable our community with access to the Metaverse. Having set the ball rolling, we look forward to expanding and enhancing the value of our content that leads to a further and rapid expansion of the global digital entertainment industry.
Speaking about the tie-up, Neeraj Roy, Founder – Hungama, shared, “We are delighted to extend our long-standing partnership with T-Series and establish ourselves as first-movers into the Metaverse of entertainment. We look forward to redefining content consumption with this Web 3.0 initiative as we find new ways to collaborate and engage with fans. Our partnership with T-Series has strengthened with time. We’re very excited to hold hands with them to enter the metaverse.”
Sharing his thoughts on the occasion, Neeraj Kalyan, President T-Series, said “T-Series has demonstrated its leadership position on the back of innovation and adoption of new technology advancements as we have continued to drive distribution across ever evolving digital landscape. T-Series and Hungama’s partnership is built on mutual trust and we will continue to consolidate into more meaningful avenues, akin to our foray in the NFT space.”
The partnership aligns with Hungama’s aim to explore and develop innovative ways to entertain and engage audiences across the world. Together with T-Series, the two shall redefine how content is created and owned as they remain a force to be reckon with in the global music, gaming & film industry.
About Hungama Digital Media Entertainment Pvt. Ltd.:
Hungama is a leading digital entertainment company headquartered in Mumbai, the entertainment capital of India. Hungama’s portfolio covers a wide spectrum of services that have touched over a billion lives in more than 190 countries. These include Hungama Music, Hungama Play, Hungama Artist Aloud, Bollywood Hungama – the leading destination for entertainment news and Hungama Games – a developer, publisher, distributor, and marketer of mobile games. Over the years, Hungama Digital Media has garnered the trust of the investor community and has received investments from Intel Capital, Bessemer Venture Partners, Xiaomi, Rare Enterprises and others.
About Polygon Studios
Polygon Studios is the NFT and gaming arm of Polygon focused on growing the NFT industry involved in sectors such as fashion, art, music, media and entertainment, and gaming. We aim to bridge the gap between Web 2 and Web 3 through investment, marketing, and developer support. The Polygon Studios ecosystem comprises beloved NFT projects, including Adidas, Kings of Leon, Logan Paul, Jack Dorsey, Amitabh Bacchan, WWF, Messi, Doctor Who, Tom Brady, Tiger Woods, Derek Jeter, Naomi Osaka, Luis Suarez. NFT platforms such as OpenSea have supported fashion NFTs with Dolce & Gabbana, among other unique NFT projects.
ZEX PR Wire offers massive Press Release, News, Authored Articles, Editorial services, geared at generating massive exposure for your unique project, business, or concept.
ZEX PR WIRE is a premium press release distribution provides end-to- end solutions to produce, optimize and target content and then distribute and measure results. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, ZEX PR WIRE serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and Asia-Pacific regions.
Disclaimer: ZEXPRWIRE is a newswire distribution network. Articles and other content published by ZEXPRWIRE are the legal responsibility of the author and ZEXPRWIRE accepts no liability for the content of such material. ZEXPRWIRE publishes content for informational purposes and makes no representations regarding, recommendation or invitation to engage in, any form of financial or investment activity, and does not endorse the content of any material published.
ZEX PR WIRE allows users to submit their press releases through our online platform. Once submitted, our team reviews the content for quality and relevance. Upon approval, the press release is distributed to our extensive network, including major news outlets, industry-specific publications, and online platforms.
You can streamline the distribution process while still benefiting from human oversight. This ensures that your press releases meet quality standards, increasing the likelihood of media coverage and enhancing your brand's visibility.
ZEX PR WIRE accepts a wide range of press releases, including product launches, company announcements, event promotions, new partnerships, industry insights, and more. However, we do not accept press releases containing offensive or illegal content. For more information on this please visit https://zexprwire.com/editorial-guidelines/
Pricing for using ZEX PR WIRE varies depending on the distribution package you choose. We offer different plans to suit various needs and budgets. For detailed pricing information, please visit https://pr.zexprwire.com/pricing
You can view the total number of site submissions, status for each submission (live/pending), hyperlinks for each live PR, details pertaining to your package and number of press releases remaining, and view count for each live PR through third-party tracker integrations. (You may change the content according to what we provide in analytics).
ZEX PR Wire operates between 10AM to 7PM IST. During these hours, press releases may be distributed immediately after editorial approval of the press release. Otherwise, it will be published the next day. Additionally, several publications might require more than one day to be completed.
It generally takes 24- 72 hrs to publish the press release and generate the report
Yes, ZEX PR WIRE allows you to schedule the distribution of your press release for a specific date and time. This feature enables you to plan your PR campaigns strategically and ensure that your news reaches the right audience at the right time.
If you have any further questions or need assistance, you can reach out to our customer support team through direct Whatsapp ,chat on the web or can write to us at [email protected]. We are available to help you with any queries or concerns you may have.