How do you plan to communicate your business message amid the corona pandemic? It is a difficult question to answer. When people all over the globe are practicing social distancing, entrepreneurs and social media managers are striving to fine-tune content calendars, boost campaigns, and thinking of creative ideas to promote their products or services. To make your business keep going, communication is the key amid the corona pandemic. You can do this best by making the most out of Instagram marketing.
According to an article published on Inc, businesses need to tweak content schedules, timelines, as well as marketing campaigns as part of responsible marketing amid the pandemic. Then, how would you expect to communicate through Instagram during this crisis hour? Here is how:
Continue posting Instagram content
When it comes to your Instagram followers, they are spending more of their time on the photo-sharing social platform than ever. Therefore, make the most out of this opportunity to connect and communicate with your customers. You may not find it suitable to promote your products or services amid the pandemic, which is an insensitive thing to do now, but then you can always post Instagram content that aligns with your business values and corporate social responsibility.
Focus on the copy you used in your Instagram captions segment. It will help you to offer context or perspective concerning any post about maintaining safety measured to battle the pandemic. In the caption of your post, acknowledge the current situation, answer sanitization-related questions pro-actively, recommend online purchases and bank payments, motivate people to stay indoors, and of course practice social distancing to stay safe from the coronavirus.
Make your Instagram profile a useful resource amid the crisis
Yes, make your Instagram posts serve as valuable resources for your customers. Think of fan engagement instead of generating traffic. Educate your existing and prospective customers via carousels, videos, photos, and captions rather than asking your audience to swipe up and click your Instagram’s bio link all the time. You will need to make this big shift amid the crisis and follow the same for a while until things return to normal. Instagram Stories helps in generating audience interest and therefore, you can reap the maximum benefits out of it to provide education and value via this photo-sharing platform.
Make your carousel posts interesting. Rather than driving your audience to read an entire blog post, filter the key points, and post the same on your Instagram page to make it into a handy, useful, and informative content. It will help you buy Instagram followers and likes when your posts stand out from the rest.
You can also make an effort to tweak your content strategy so that you can address safety concerns, offer social distancing tips, and provide your customers what they require the most amid the pandemic. Try these tactics and you will benefit. For example, if you have a restaurant specializing in rooftop dining, you need to adjust your content strategy to motivate food lovers to prepare home-cooked meals or order something from your restaurant and eat at home instead of dining out with family or friends. Encourage your audience to stay optimistic, productive, and connected.
Today, the coronavirus has affected people all over the globe, in various ways. Some have fallen victim to the pandemic, some lost jobs, while others are striving hard to fight the crisis. In such a situation, walk the extra mile and show empathy for your fans, followers, and customers. Create posts that show compassion for your audience. At this crisis hour, avoid posting memes.
Then, you do not need to write COVID-19 repeatedly in all your Instagram content, but then use your captions wisely and change its tone so that people affected by the pandemic do not find your captions different from the real situation that has plagued them or their family and friends.
Keep in mind that some of your fans and followers have lost employment, fallen sick, or working from home and managing household chores as well as kids. Show empathy toward these people who are also fighting the battle daily. Compassion and sympathy are the two things that you must consider when creating Instagram content.
Ask for assistance
Your business too might be facing a lean period during the COVID-19 crisis. Therefore, you can rely on your community and ask for some assistance. Share your business story and communicate through Instagram posts how your customers and followers can support your business amid the pandemic. Make sure you convey that we are all fighting the battle together and therefore, help one another at this crisis hour. There is no harm or shame in asking for help when the coronavirus has affected people, families, and businesses all over the world.
Keep these tips in mind so that you can communicate the right message to your audience amid the pandemic. Show empathy, compassion, ask for assistance, and help the community as a whole.