Zerø365 Partners With BULLZ To Roll Out Authentic UGC Marketing to Web3 Projects
BULLZ, a leading Web3 social platform announced today its partnership with Zerø365, a fully comprehensive marketing, and public relations agency supporting the growth of tokenized networks, including Waves, Superfarm, Injective Protocol, and Stepn.
This strategic partnership will enable Zerø365 to integrate influencer and creator-based marketing into its existing range of growth management services, by connecting its portfolio of crypto projects with BULLZ’s extensive creator network and Web3 MarTech tools. BULLZ has previously run successful campaigns with brands including Monkey League, Youmeme, Safe ZK, Ethermail and 8 Finance, just to name a few.
The BULLZ social platform empowers established influencers as well as regular UGC creators to get rewarded for video recommendations about Web3, blockchain, NFTs, DeFi, and DAO projects. With more than 200 million people now identifying as creators (Linktree Creator Report, 2022), the BULLZ platform, which has a community of more than 60k+ creators, is accessible to creators of all sizes. BULLZ enables Web3 projects to connect with its creators and establish multi-layered content creator strategies to serve a mix of marketing goals, from maximum reach and engagement to authenticity and trust.
User-generated content, also known as UGC, is rising in popularity with 21% of people seeking out peer reviews “more often” than in pre-COVID times (Cloudinary). It is becoming a major component of marketing in 2023 driven in large part by Millennials, who make up 70% of UGC creators and who even more than other generations want to hear from peers before making purchase decisions (Cloudinary). Given that Millennials, combined with Generation Z, make up 94% of crypto buyers (STILT) this makes UGC a valuable form of social proof for Web3 projects growing trustworthy brands and loyal communities.
Since its launch in late 2021, BULLZ has accumulated more than 96k+ videos. Each video is peer-reviewed on average by more than 400+ authenticators, who act like content nodes to bring trust and credibility into the content. The platform’s integrated WOM Protocol automatically rewards creators for their content and authenticators for their peer review.
Zerø365 supports tokenized networks through marketing, advisory, and growth management. The agency has well-established roots and credibility in the DeFi space where it has worked with more than 70 projects to date. Zerø365 is also one of the top agencies in the Web3 guerrilla marketing space. Its wide range of services, which also include traditional marketing, public relations, anti-FUD, and advisory, are designed to help clients overcome obstacles and reach their goals. Its team of experts uses a multi-disciplinary approach to create customized campaigns that produce real results.
Through the partnership, Zerø365 will help its clients plan and develop multi-layered creator campaigns to launch onto the BULLZ app using the BULLZ Campaign Manager. Creators can then discover the projects, see the details and decide whether to support them by creating a video in order to earn rewards.
CEO of Zerø365, Zero, said: “We are always looking for new marketing opportunities to build a foundation of trust and credibility for our clients. Authentic marketing sits at the essence of our agency so we are excited to add BULLZ and its creator content into our growth management services mix.”
Melanie Mohr, CEO & Founder of BULLZ, said: “UGC is only going to keep growing in popularity, particularly in the Web3 space, where people and especially younger generations are looking for peer reviews about projects they can trust. This is the right time for Web3 projects to connect with creators and we see a brilliant and mutually beneficial opportunity to onboard Zerø365’s Web3 projects to utilize creator-driven influencer and UGC marketing.”
About the WOM Protocol
WOM (word-of-mouth) Protocol is a blockchain-based protocol that gives brands, content creators, publishers, and social networks a way to monetize word-of-mouth recommendations on any website, app, or platform. WOM is backed by dozens of seasoned investors from around the globe. For more info about WOM: https://womprotocol.io
About BULLZ
BULLZ is a dedicated platform for discovering authentic blockchain and crypto-related recommendations. Users can find trending projects, discuss them together with other crypto enthusiasts and experts, and can get rewarded for sharing their own videos about the projects and companies they love. With the “create to earn” model, users are rewarded with WOM Tokens for their recommendations directly within the app. For more information about BULLZ: https://bullz.com
About Zerø365
Zerø365 is a fully comprehensive marketing and public relations agency that is dedicated to servicing the unique needs of tokenized networks. With a passion for innovation and a drive for excellence, we aim to help our clients achieve their goals and succeed in today’s fast-paced and competitive digital landscape. For more information about Zerø365: https://zero365.io/
