Living in the “New Normal”: Top Medical Professionals Share Client Trends of 2020
New York, USA, October 23, 2020, ZEXPRWIRE, The year of 2020 has totally shifted day to day lives and human interaction. Online communication and engagement have reached new heights with people working from home and practicing social distancing. Many industries have had to adapt and alter the way they operate to accommodate new common restrictions. We reached out to some of the top cosmetic procedure and dental professionals on how the “new normal” has affected their client trends this year.
Dr. Michelle Yagoda – New York, NY – is considered one of the best cosmetic facial plastic surgeons in New York City. She has been providing an integrated approach to beauty, aesthetics, and cosmetic surgery since 1990 at her own practice Michelle R. Yagoda, M.D. Taking the best of multiple disciplines and combining natural, prescription, and holistic treatments with cutting-edge laser, injectable, surgical, and non-surgical techniques to deliver patient care that’s greater than the sum of its parts. She is well-respected by her patients and peers and one physician colleague has said, “If you want it done right, she’s the Dr. Ya-go-da!”
According to Dr. Yagoda 2020 cosmetic procedure trends are captured by a number of select four-letter words: “MASK, EYES, ZOOM, NOSE & JOWL”. She mentions since the wearing of masks has become a part of daily life “eyes come into greater focus.” She explains that “men and women request more effective medical-grade skincare products.” People are seeking treatments to conceal “circles, puffiness, tear trough depression and small bags”. Furthermore, since Zoom calls have replaced face to face interactions, which used to be “mirror-free environments”, Zoom calls, however, “bring one’s NOSE and JOWL or jawline front and center.” As a result, “requests to improve the nasal tip, bridge, and profile as well as to lift and tighten the jowl and neck are much more common.”
Dr. Karen Soika – Greenwich, CT – is a cosmetic surgeon at The Cosmetic Medic, who specializes in cosmetic procedures to restore one’s appearance during the aging process or to enhance one’s beauty to help them believe in their own beautiful possibilities. She also is an artist and sculptor so her amazing eye for detail and artistic vision is transferred to her surgical and nonsurgical skills. Botox, fillers, Sculptra, PDO threads, Skin resurfacing, Liposuction, Breast lifts and augmentation, Tummy Tuck, eyelifts, and brow lifts, Blepharoplasty.
“We call “it Selfitis” in our practice. As patients will bring in a selfie picture of themselves or a pose and point out in the face and body features they want to be changed or augmented” says Dr. Soika commenting on the effects of social media. She discloses that some clients come in with Instagram photos of celebrities, striving for similar results when oftentimes these photos have filters on them and when combined “with surgical and nonsurgical enhancements like botox and fillers or rhinoplasty and even jawline surgical narrowing and reshaping they often look like a completely different person.” Dr. Soika points out that social media also acts as a “form of education” as it shows the average person the cosmetic possibilities that are achievable and accessible as well as making cosmetic surgery significantly more accepted. “Many seek it out at a younger and younger age due to social media.”
Dr. Joshua A Weiler – Westhampton Beach, NY – is a general dentist passionate about perfection, at The Hamptons Dentist. Offering exceptional dental care and outstanding results so you can achieve the healthy and beautiful smile you deserve. With a full range of dental services, ranging from preventive to cosmetic to reconstructive, their highly skilled team of professionals will work with you to determine the best treatment options for your unique needs. Their services include but are not limited to general dentistry, implant dentistry, cosmetic dentistry (including whitening, veneers, botox), periodontics, Invisalign, and more.
“Dentistry has changed quite a bit” says Dr. Weiler. He mentions how they have “added new PPE and new protocols to our infection control to enable the safest environment possible.” He reveals an observation of an “uptick in both emergency visits and cosmetic cases.” Dr. Weiler attributes this to stress-related behavior saying that “clenching and grinding of teeth has caused many patients to experience broken restorations and broken teeth, which can lead to pain.” Moreover, he has found that there is a willingness “to undergo the dentistry they have put off for some time (i.e. Invisalign, veneers, etc.) due to the everyday use of masks and the work-from-home lifestyle.” He expands noting that “patients are not afraid to have clear aligners or temporary restorations while they keep their mouths covered, and while they have limited contact with other people face-to-face.” Thus working from home has allowed for flexibility with appointments and scheduling.
Dr. Mindy Armandi – Southampton, NY – founder of Rejuvalift LLC, has over 28 years of expertise in the field of Ultrasound, of which she has devoted the last 7 years exclusively to Ultherapy. This year she has expanded her services giving clients more options which include both Collagen Rejuvenation & Body sculpting.
“Definitely seen a Huge shift into collagen preservation & regrowth,” says Dr. Armandi. She notes that individuals have been more focused on “preventative” measures “regarding the aging process.” Apparently, people in their twenties and thirties “are very much into “Collagen banking” and being preventative. Other clients are into Collagen Remodeling & Collagen Rejuvenation.”
Dr. Joshua Bratt – Rockville Centre, NY – is the head dentist at Joshua Bratt DMD PC. They are a general, family, and cosmetic dental practice. The office is small and cozy, but this allows them to give personal attention to each patient. They pride themselves on never having to make patients wait for long, if at all, for their appointments.
Dr. Bratt explains that the most significant change has been to adapt to the “new normal”. He shares that they have increased their sanitation standards by “adding air purifiers that are at or beyond standard” and “having hand sanitizers around for all patients.” He also mentions extra precautions such as taking the temperature of anyone who enters the office and making sure the waiting room is never crowded. He shares that he feels his patients are frustrated and just “want to get to some level of normal.” Some patients are resisting some of the changes put in place: “most are polite but some want to argue about the protocols we have to have in place.”
With everyone adapting to new circumstances, whether that includes daily zoom calls, increased social media engagement, or a rise in stress, client trends across medical industries have changed this year. Clients in the cosmetic procedure industry are finding new ways to notice features they would like to enhance, which is also encouraged by learning about the possibilities on social media. Furthermore, the dental professionals notice higher levels of stress in their clients and have adopted extensive measures to keep everyone safe. People are still getting used to the “new normal” and its implications, and it will continue to affect client trends in various industries.
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